THis is part of the strategy, yes. BYU is taking a holistic approach to help players now, 10 years from now, 20 years
from now, 30 years from now, etc. For those players that have the opportunity to go pro, they are putting them in a better position to do so. For players that college is the highest level they will play, they are making sure they have futures in their chosen fields for them. Both in words and in practice, it is a very good pitch to recruits and to transfers. Like I said above, it is already paying dividends and will continue long into the future.