A lot of NFL cities (especially in the west) dwarf college programs in both fan and media attention. Since PK has a lot of Arizona ties, he listens to Phoenix sports radio and says UA and ASU get very little media coverage while the Cardinals get the most coverage by far. Same goes for the Bay Area, it's all 49ers all the time and barely a mention of Stanford, Cal or San Jose State.
The Jazz especially when they're good get most of the attention over the local college programs and I would prefer not to see BYU with a rich football history become an afterthought to an NFL team.