the prices. I'm always running around wide-eyed at all this cool stuff I'd love to have, and little by little I'm demoralized with each glance at the price tag until I finally just walk out of there with nothing. I only get there about once every 3 years or so and it's always the same story.
About the only thing affordable is the T shirts filled with advertising from 4 or 5 companies that makes me a walking billboard, and paying for the privilege of being so.
In the old days I used to at least like to buy those cool little BYU pens and pencils in the stationery section, those were not too bad on price. But they haven't carried those things for years. Seriously, don't they even have cougar bookmarks or anything?