for him to say such in his Monday presser, lost any that I held.

I understand that they teach such technique because that is generally done by a whole lot of teams as they figure out ways to "cheat", because that is what it is. To knowingly teach a technique that you know is a violation with the hope that it would not be called falls very much under the definition of cheating. I'm not saying that a DB shouldn't sometimes pull on a receiver when they know they are beat and the play possibly could have gone for a TD. Every team is taught that, but this is different. To teach players that it is standard procedure to try to cheat on every play to me violates honor.