1. how much does BYU/Church pay for marketing of our brand? How valuable will it be to have BYU mentioned every time the next Lebron James makes an all-star team, etc.?
2. how many more players come to play for BYU because AJ did?
3. How much would AJ donate back to BYU when he's making 200 million on a pro contract?
Seems like a good investment.