In the background, they were always chirping about last year being a losing season, how nobody respected us, how we had a 5 game losing streak, do you want to repeat the same thing again, type of talk.

It was repeated in every video that came out. Then fall camp started and a lot of the players and coaches were saying the same thing in their media availability.

I think it's been a concerted effort by the staff and the players have bought into it.