The fans and venue are great. No alcohol served/sold in the stadium really helps with behavior.
The Baylor Line is really cool.
They did a cool welcome to the Big 12 at the beginning of the game (we had been invited just a week or two prior).
Chatted with a long time Baylor fan the whole game and he said the only visiting team to bring more fans was A&M.
Wife loved all the Chip & Joanna Magnolia stuff (that was the hook to get her to come).
All around town people were super friendly and welcoming.
Went to the Oregon game the next year and everything was 180 degrees different.