are really earning the nli by the companies actually using their nli. Nor is the university their employer.
NLI is the same thing any one else can do, go out and sell their name likeness and image for money. Though in reality, its just away for boosters to legally pay an athlete to come lay for their university.
So on the one hand, you have these kids who think their play/performance should be rewarded by the university, when it is not legally responsible for it. and they have greed themselves or greedy agents who think they can leverage performance in season for improved nli.
This kid should of used his agent to go find More NLI for him. not he looks like a total loser.