ticket prices are dramatically higher this year than last year and last year was dramatically higher than previous years. BYU is figuring out how high prices can go and still fill or nearly fill the stadium and arena. The team bringing in more money through ticket sales should lead to better current and future performance with better coaches, better equipment, better systems, better support staff, etc.

Many of the west coast teams don’t have enough interest to fill their stadiums, no matter the price.