He said that this is their biggest game - in line with their CSU rivalry game. And that the players have been hearing from older fans all summer that this is the game they are looking forward to and need to win. He included that the NIL donors are telling the players they really want to win this one.

So - while you're right that not many players have those memories themselves, if the dudes writing the checks are saying "win this game", I suspect they want to win the game.