He’s right. According to a report, the University of Colorado Buffaloes and Coach Sanders helped Boulder’s economy significantly. In fact, from six home games during the Fall 2023 season, an estimated $113.2 million in economic impact was generated in the Boulder region

https://sports.yahoo.com/deion-sanders-generating-113-2m-201749792.html#:~:text=According%20to%20a%20report%2C%20the,generated%20in%20the%20Boulder%20region.