And with the media, it really looks like a thug culture. Sunglasses, gold chains and other swag, cocky attitude in interviews.

Case in point, during the Nebraska game NBC showed clips from an interview with Prime and asked about what they were going to do to try to rattle the true freshman quarterback for Nebraska.

He cockily said "oh we're going to get to him, we're going to get to him, ain't that right son" (turning to his son Shilo).

Then they showed clips from the game of Colorado attempting to get pressure on the Nebraska quarterback, and it was laughable. There was zero pressure, and Shilo didn't even play most of the game after an arm injury early.