Full disclosure- I’m in marketing and advertising. So I understand how marketing directors think.
Holidays. Always try the holiday name OR things associated with the holiday. For example, Thanksgiving, try the THANKSGIVING. TURKEY. GRAVY. FOOTBALL.
Months. Try the month plus any number.
TEST. Try TEST then any number.
FREE. Try free anything.
SORRY. This one is great for customers who complained and need a discount. Try numbers.
FAMILY. This one is too easy. FAMILY50.
If you know a company uses any contractors or other companies, try that name plus a number for a discount.
SAVE.
FIRST (great for first time customers)
NEW (same as above)
RETURN (often used for returning customers)
THANKS
Try sports teams names. If a company sponsors a sports team; try their name plus anything.
Local charities. If a company donates to a charity, sometimes that charity gets discounts.
Good luck.