Kevin's stated goal is for BYU to start putting players in the NBA. For BYU recruiting to take that next step from what it has traditionally been, he needs results ASAP. So if BYU is offering $2M it could be that it isn't so much about how this specific player impacts the current roster (though he'd clearly be a great fit considering the team needs), but what sending a player to the NBA would mean for the program and the recruiting flywheel effect.