Players flip all the time for various reasons. What would you rather call it that will help you maintain your sense of superiority?
Are you saying the 4* recruit that has appeared on numerous top 100 list of HS players and has been touted as a giant "get" for byu for over a year now is suddenly not that wanted or has been recruited over with all the talent pouring into provo?
We all lose players. Some of us lose coaches every 1-2 years. Some programs reload. Some don't.