Dec 9, 2023
9:58:27am
9:58:27am
I read a WSJ article about how these brands sprung up to help non-drinkers fit
in at social gatherings where everyone else is drinking. The cans look like beer cans, so it's less conspicuous that you're not drinking.
Weird that it's necessary (and I think it's less so, people have always seemed pretty cool to me about not drinking), but also interesting that demand was high enough for the concept to be so successful.
Weird that it's necessary (and I think it's less so, people have always seemed pretty cool to me about not drinking), but also interesting that demand was high enough for the concept to be so successful.
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- russkiejedi
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