It registers as a giant "meh." But after disliking a few encounters/comments from Ute fans at church (mostly directed at my kids), I mostly decided that rivalry smack, banter, etc. during Church isn't for me.
To be clear (because somehow comments on CB seem to be read as though every position every person ever takes is a black-white, 100%, life-and-death issue), this doesn't even lead me to shake my head or shrug my shoulders. But at least as to my own behavior, I choose differently.