either withhold it, or leverage the BOT to put more money into athletics like other schools do.
Nobody makes you watch the games, nobody makes you donate, or buy season tickets, you do it to support the team you care about, and to suggest anyone is owed a letter of apology for one poor season is ridiculous.
I completely support your take that everyone is owed a better effort than we got this year, because this is not a 3-9 or 3-10 team based on talent.