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Sep 25, 2015
6:55:07pm
I'm partial to the classic block numbers. The custom typography can get a little
gimmicky. I can't think of many instances where it actually improves the design. What Nike does do well when given the chance -- sometimes, anyway -- is apply the athletic branding consistently across the different sports within the athletic department.

For example:
http://news.nike.com/news/tennessee-enhances-brand-across-all-athletics
ataylor
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ataylor
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