Along with the prestige comes the ability to recruit big or bigger donors to their endowment program.
The schools have very small football budgets. Georgia Southern's budget is only $5M.
As a member of the Sunbelt conference it gets about $1.5 in distribution. It plays two mony games, this year, against WVU and Georgia. Ticket sales cover the rest of their expenses.
Someone must be underwriting the cost of the Georgia Dome