and I don't see why LDS people like him other than the fact that he doesn't swear.
I see no problem with swearing, when done properly.
It's excessive swearing that bothers me. Like when you are talking to someone and every other word is "f-ing". Overly excessive cursing is the attempt of a feeble mind to express itself.
Also never cared for excessive cursing in movies or song when it simply isn't warranted.
However, well timed and properly used swear words have a quality shock factor that can jolt someone slightly better than the PG version.
It's all about strategy, setting, and timing.