are probably still living high on feeding recruits the "power of the Pac12" stuff. Maybe it's not such an emphasis to recruits by schools who have been there for much longer.
They probably just bought into an overboard amount of Pac-12 glory stuff that was spoon fed to them. I'm sure that would have been brought up even more with them competing against an Indy school like BYU for the kid. Just sounds like Empey and son are drinking it in.