my judgment, omits and alters (manipulates) information about events to promote their agenda, with the intention of causing their audience to think and believe a certain way. When I've researched the facts on many events reported, they don't match what the PR machine spewed.
Likewise, I think Bronco is in a similar situation regarding his statements. I think both media and a number of CBer's have taken things Bronco has said and either ignorantly or intentionally altered what he was saying, and by the time it reaches CB, he's said some really bad things. Problem is, when I've gone back to look at his original statement, it's been often much ado about nothing.
You're right on the PR thing, but there's been many incorrectly attributed statements to him that are completely out of his control. If the media or individuals are going to take what he says, change it, and restate it as from him--I'm not sure all what he could do about it.