Especially if we can avoid ESPNU. The Thursday/Friday games are pretty inelastic. A million people will watch us no matter what. Depending on how Nevada does could make the difference between 400k watching us or 1.4 million people watching us.
http://www.sportsmediawatch.com/college-football-tv-ratings/
Plus, Nevada and Houston have a better chance of finishing ranked than BSU and UCF. Perception wise that can be impactful.