One of the most powerful missionary tools the church has
When BYU sports are winning on a big stage these opportunities are more prevalent and invaluable:
I'm in Orlando this week for a tradeshow. It came up multiple times that I go to BYU, & of course hoops came up. That led to people asking me about my mission.
Love BYU sports & the opportunities that provides me to discuss my mission, faith, & things important to me.