And they are borderline worthless. Common with the theme of AI, after Apple announced the Apple Intelligence features (and Chat GPT and other integration for off-device AI stuff), the Apple stock shot through the roof to new highs. Something like an immediate 30% jump.

The market loves AI, and then AI features come out and they are terrible. This round can generate emojis for you that you will never use again (Genmoji) and comes with an image playground that is also terrible and behind competitors (which are also mostly novelties).

Some company may actually really change the tech world with AI. Seems like the rest of them are happy to throw “AI” on some investor presentations and get immediate stock appreciations for nothing.

This is financial advice.