I'm not a shopper, but its been interesting how much my 18 year old daughter and her friends have wanted to go to the mall lately. Then today I saw this on CNBC:
"Gen Z consumers, despite growing up as digital natives, shop in stores about as much as their baby boomer grandparents do, according to a survey by the International Council of Shopping Centers.
Up-and-coming spenders in this generation are seeking social connection, instant gratification and moments to post on social media, according to interviews with shoppers and experts.
“It’s actually more convenient for me to just go to the store, try on the item,” she said. “If it doesn’t fit, I can just return it right then and there. You know, instead of having to go to UPS, send it back, waiting another five to seven business days.”
Gen Z plans to shop more in stores than online this holiday season, too. Nearly 63% of Gen Z respondents said they plan to make holiday purchases at physical stores, according to an annual survey by consulting firm EY. Only about 50% said they would make purchases on retailers’ websites and apps during the season, lower than any other generation besides baby boomers.