1. For US travelers it is a long distance to travel if you have nothing else in the area.
2. The only negative is traffic is significant but plans are being made to alleviate that.
3. Buildings of amazing architecture.
4. Calm seas to sky dive or to do all sorts of water sports and scuba.
5. Fantastic cuisine at all price points.
6. Clean and safe.
7. A Muslim country with the flair but not the uncomfortable restrictions.
8. Most of the population is not local. 3.5 MM with only 300,000 locals in the entire emirate of Dubai.
9. English is widely spoken though they appreciate some words or phrases in Arabic.
10. Would be great to combine with Qatar, Saudi Arabia and Egypt.