BYU has a top 3 brand in college football. Maybe the authors just happened to cover BYU a lot, but it felt like BYU got more chapters than anyone (5 of the 27 chapters, one of which covered that terrible 2004 rape and four of which were about Bronco, Van Noy and Ansah).

In addition, Mike Leach had quite a few chapters, including some about his backstory at BYU.

A few other thoughts:

1. We are extremely fortunate to have the program we do. In every story, I felt like BYU leadership acquitted itself well or at least ok. I didn't know much about the 2004 rape nor about the inspiring story of Van Noy (I was on my mission in 04, so I missed the first story. I remember thinking Van Noy seemed to be a pretty good player, but I didn't know about his pre-BYU history.) Still, I was truly inspired by the Van Noy stuff and, though revulsed by the 2004 incident, I was glad BYU didn't exacerbate an already very bad incident.
2. It is so interesting to see people acting on the premise that boosting the football program will help a university's academics. They mention this specifically when talking about WSU and how they wanted to improve their football to boost their profile in the PAC10. It's wild to think because I thought the PAC 12 was exhibit A in the case for schools being able to have good academics and lame football, but apparently WSU thought football would help them. (I think there are lots of schools with lame football and great academics, including Chicago, which literally has NO football team anymore. Probably the football-academics connection is true for certain schools. If you are a top 10 academic powerhouse, football plays a different role than if you are a non-flagship state school. Tellingly, the other chapter that links football and academics is the one about T Boone Pickens and OSU--yet another non-flagship state university).
3. When it comes to character, full player development, etc., BYU seems to be right up there with the best. The book talked about Bama, of course, and I got the impression that BYU's ideas about off-field behavior are at home in college football. The honor code is very unique, but it is not much of an additional imposition onto players beyond what the most storied programs expect anyway. (Well, in some areas of life.)