future. It's a potentially huge TV slot that deserves a solid matchup. If you have to set the time and network of Non-Saturday games before the season begins, then you better be sure you get a matchup that people will want to watch in that viewing window. Regardless of record, people will tune in to the rivalry game. Sure, it's not Michigan -Ohio St, but it's the best rivalry in the conference and will always draw enough eyeballs.
This year FOX has to deal with a matchup in that viewing window between 2 teams that just want their season to end. Yawn.