And anger Utes at the same time:

Recent converts enter for lottery pick

Top tier lottery pick: meet and greet with players/coaches and free tickets to the game.

Second tier: discounted ticket and free cougartail

Could also have a designated recent convert section. So BYU fans know to go over there and make them feel welcome. Shower them with gifts during the game. Free ice cream. Whatever.

Highlight them on the video board every game. Maybe broadcasts would start picking up on it too.

You’re welcome.