When Jerry Jones give Dak a pile of money and then Dak goes on to throw repeated redzone interceptions and generally suck, Jerry is out on that investment in Dak but the NFL as a whole pours revenue back to him. His team value continues to increase and he just smiles.

When CR England pours money into Cam Rising, there's really nothing there for them to gain. Any advertisement deal is made with the university and it's not like there's a measurable rate of return on investment because they paid him. It's really quite twisted. (CR England reference here - https://www.si.com/fannation/name-image-likeness/news/how-utah-quarterback-rising-made-seven-figures-2023-nil-matt9)

All of it is reminiscent of the 30 for 30 "Pony Express" - a must watch. You had a bunch of wealthy alumni that wanted to tout their team's awesomeness in the board rooms of downtown Dallas. So they were all pumping money into their favorite schools. All for what? Egos...

I'll go back to screaming at clouds now...