Reilly facilitated an NIL deal between Shedeur Sanders and safety Shilo Sanders with Utah-based dealership Truck Ranch, owner Jadon Wagner confirmed. Wagner, a former BYU football player who played with Reilly’s brother, Drew, said that without Reilly being on staff, a deal with the Sanders family would be nearly impossible. Reilly was the intermediary between the Sanders brothers, their representatives and Truck Ranch.

“Without Trevor, who am I? I’m one of a thousand car dealerships,” Wagner said in a recent phone interview. “The best way to do business is through mutual acquaintances and referrals.”

. . .

Documents obtained by The Athletic revealed breakdowns of the money at the disposal of Colorado’s main NIL collective, the 5430 Alliance, named after Boulder’s elevation above sea level.

The 2023 summary from the alliance showed that $3.6 million was funneled to 25 Colorado football players a year ago. Its acquisition budget for 2024 ballooned to $5.1 million and was expected to be spread among 38 players on the roster.

Reilly said the staff was informed that funds could eventually reach as high as $8 million at some point in 2024. While specifics are sparse on how collective funds are allocated to individual players, Reilly said he believed both Shedeur Sanders and Hunter, who has emerged as a Heisman Trophy contender, were each making at least around $1 million through the collective. Realistically, Reilly said, splitting what would then be about $3 million among 30 or so players is not enough to field a conference-contending team on an annual basis.