Was sent this summary from a local (Brazilian) news source

NFL game in Brazil shocks with its economic impact, strengthens talks for the next years - Valor Online: Sao Paulo City Hall and the NFL league were pleased with the financial return of $61.9 million from the league's first official game in Brazil. According to the mayor's office, the financial return analysis considered not just the time of the match, but also months of preparation and indirect spending on the day of the event. The Sao Paulo Department of Tourism (SP Turis) considers the match to be one of the most important events in the city's history. The advertising even reached the American people, who watched the game in the US. The match's broadcast also garnered enormous numbers: 1.4 million YouTube devices and a 224 percent greater audience on TV.