As a Utah fan I am so sick of BYU fans saying Utah is calling this a truck stop conference. I have NEVER heard a single Utah fan refer to it as that. Most of the people I see posting that Utah says that likely do not have acquaintances that are Utah fans. I see them calling Utah fans heathens. So please take this with a grain of salt when you hear it. Or even better possibly see this as confession through projection.
UPDATE
Well crap....... Some Utah fans admitted it. I am willing to admit I am wrong. I apologize. As a Utah fan I will tell you that almost every other Utah fan I interact with is super excited to be in this conference. So please don't group us in with the loud minority.