His wife also graduated from the UofU, and similarly doesn't care about sports.
When we drive to work, we never used to talk about sports much at all. However, Richie Saunders bought a home in his ward, and they attend regularly. My coworker has been impressed.
During the latter part of this season, he has been reading the news stories about BYU, and Richie in particular, rooting for him. He told me this morning on our drive in that his wife wants to watch the game today.
We're winning them over. Go Cougs!