viewership in 2024, with ABC owning the season as the No. 1 network for college football, averaging 5.8 million viewers for 46 regular season games, an impressive 56 percent increase year-over-year and ABC's best college football season in 15 years (since 2009)."

"ABC reached historic milestones in 2024, with viewers consuming 58 billion minutes of live college football, the most ever for a single network during a regular season."

"The season also saw remarkable digital and streaming milestones. ESPN+ recorded its most-watched college football season ever, with viewership up 58 percent and engagement up 231 percent."

NIL has brought fans back to college football.
NIL has brought much needed parity to college football.

I love the new landscape. BYU is much better positioned to thrive in this environment than it was in the previous environment.