Since we left the mwc (and this is a whole lot better than the mwc). Meaningful games late in the year with a whole lot on the line. Gone are the days were you lose once and you go to the same bowl you'd go to if you were 6-6.
We'll win some and we'll lose some, but this is what brings fans to the games. This is why they watch on TV. These are the games that national media clears the schedule to watch. And this game on Saturday is in the middle of the day, on a channel everyone gets, and the winner likely plays Colorado in the CCG. Lay it all out on the field this Saturday because the CCG is likely decided at the end of the day