I don't see a reason we don't just run with it. Make hats, shirts and swag with "TDS" on it. A "Fear of a name only increases fear of the thing itself" Harry Potter type concept. Nothing bad about being the team down south. Understood that Michigan is referred to as "that team up north" but curious if that's too much of a appropriation of another rivalry. I'd have no problem adding a royal blue TDS T-shirt to the mix.