They know their precious P5 conference advantage is now gone.
They know their financial advantage is now gone.
They've seen the money rolling into the basketball program and know football will likely have many of the same investors
They know KWhitt is close to retirement and who knows how good Scalley will be
They've see the uptick in recruiting at BYU and that's without huge NIL deals at this point.

The tide has turned and they know it. BYU is poised to return to domination in both football and basketball (already there). Meanwhile their basketball program is a joke. The football program is likely to take a step back. The instate advantages and some LDS advantages are quickly disappearing.

They are scared that their little run is now over and literally don't know how to handle it.