In The Cut video, he exhorts, "They are IN our WAY. They are IN our WAY." This is a perfect motivational statement to say-- it doesn't overlook any team and places proper emphasis on each game - if you dont remove this team from being in your way, you wont go any further. It is objective, like saying "Nothing personal dude, but we need to move through you to go on."
On the cusp of Rivalry week, we dont need to start the hate conflagration. Leave that outdated tactic to KW.