cultivate a new audience. Seems like he'd try to expand his coverage and grow with this opportunity to cover different schools. Guess he's happy with what he thinks he has now.
"We will continue to cover the 12 schools, on and off the field, along with the important conference-level issues. If there's news in the Big 12, we'll cover that. If there's news in the Big Ten, we'll cover that. Same with the ACC and the rebuilt Pac-12."