At Lavell Edwards opposing fans get free ice cream, at Rice Eccles BYU fans get free beer poured on their heads by opposing fans. Who wants to pay 300-400 a ticket (decent seats), to take their family and be insulted, harassed, etc... by a bigoted fan base.
I think that Baylor fan said it best last year:
https://twitter.com/T_REX1991/status/1568392972542308353