Heard it on good authority that some "NIL agents" charge some families 30% of revenue. Can you imagine a single mom who's son gets $400k, more capital than they've ever seen in one tranche, and 30% goes to the agent, 20%+ to the government, so the boy and family end up with $200k. What donor or school is happy that 50% of their capital is going out the window? As hinted earlier, collective bargaining might be a thing, though I can't imagine it happening among around 500k student athletes in the NCAA.
How could there be a new principles based approach emerge that could help govern this flying umbrella?