Direct link to Big 12 where he ranks BYU #2.
https://www.youtube.com/watch?v=0esI5io0xTE&t=1558s
Notable how much time he spends on B1G and SEC in comparison. Ranks USC #5 in the B1G (LOL) and goes on for a while about Michigan.
It's a game of eyeballs my friends. And those brands draw viewership.