Big 12 overall as a conference. Sure, they got embarrassed by Georgia. But to actually make the 4 team playoff and beat the favorites in Michigan did a lot of good for the conference.
Too bad for the Big 12 that TCU has completely laid an egg since then tho. Could’ve had a lot more momentum behind the conference if they were a 9 or 10 win team last year, or got off to a fast start this year