Some of it was the pre- and post-game material that any QB would have had, but content like the Deep Blue suggests that there's been a presumption that he would be featured early in the year.
As someone who really thought GBohanon was lined up for the starting spot, I guess I'm impressed that the team preserved at least some semblance of an unknown contest until the opener. Somehow I doubt that there's a bunch of Bohanon footage all primed and waiting for his starting week.
Jake had a terrific first game, and it will be great to see it continue to build.