org) said that a few schools now have 4,000 people in their collectives who are each paying $40/month. That's nearly $2M per year to use to attract and retain players.

100% of the money goes to players - there are no administrative costs off the top.

Comer said that they are having a big event with lots of players on July 13th and 14th and that if you sign up now you get 2 free tickets to the event.

Note that the RBC is the official collective of BYU sports.

Here is their webpage about the different subscription models and the kind of swag that comes with it.